gufram + HOMMEMADE (A$AP Rocky ) / SHROOM CACTUS
A limited edition of Gufram’s icon reinterpreted by American artist designer and mushroom advocate A$AP Rocky and his brand new design studio HOMMEMADE. The Shroom CACTUS® features a mutation of several hand-painted mushrooms growing on its trunk in the bespoke Gufram green colour.
Client: GUFRAM, A$AP Rocky design studio HOMMEMADE
Creative Art Direction + Illustration: Sara Alonso
Photo: Coughs
Production of stand: Archivio Personale
for DESIGN MIAMI
I made this collage out of stockimages, my own vector drawings and AI Dalle generated mushrooms (and a butterly-amanita creature) composed with digital cuts in Photoshop. My approach to the use of AI (right now, open to changes) as a visual artist is that it can really help in the creative process, as loong as is part of the process, a tool, but not the final creation. In my case, just going along with the final creation of the machine is not enough, I need to push it further, intervining the artwork making it as "analogically digital" as possible. I like to add my soul, if we can call it like that. The breath of life of the creator to its creature in a metaverse.
