Visual campaign for the Summer Cultural festival “Veranos de la Villa” created for the council of Madrid 2018. The objective of the campaign was to establish a fast visual connection with the citizen. If you are from Madrid, you will recognise the extreme heat and the small consolation of a fresh gazpacho, featured on the following pictures.
Creative Direction / Art Direction / Concept Art: Micol Talso Photography: Pier Paolo Ferrari (Toilet Paper) Ass. Art Direction / Ass. Concept Art: Sara Alonso
You can now download the posters to print from the website of the festival: veranosdelavilla