LIMÓN&NADA.Minute Maid, Coca Cola Integrated advertising campaign.
Agency: Del Campo Saatchi & Saatchi, Madrid CD: Ángel Torres, Lucas Paulino Copywriters: Virginia Feito, Ángela Pacheco Art Director: Sara Alonso SPOT Production: Sonki, Primo Photography: Erea Azurmendi
Limón&Nada is a Spanish brand of lemonade. Following the claim of 2013, "Back to the simple things" (Vuelta a lo sencillo), the goal of the campaign was to create the most simple way to make people marry their couples, as it seems that nowadays proposals are more and more extravagant and unrealistic.
The most simple way was to create engagement rings made out of the Limón&Nada recipients. Three models were designed; one made of alumininium cans, other of the ringpulls and a third one made of plastic caps.
A website connected to Facebook was made, so the people could ask their partners to marry in a very funny way and get the response in that precise moment, making it public, of course.