Bespoke Creative Services / Glasgow - Madrid
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Superparents. TOYOTA Verso

Awarded at "El Sol Iberoamerican Advertising Festival".
Bronze. Integrated Campaign, (2013)


Client: TOYOTA
Agency: Del Campo Saatchi & Saatchi, Madrid
CD: Ángel Torres, Lucas Paulino
Copywriter: Martín Subercaseaux
Art Director and artwork: Sara Alonso
SPOT Production: Maxi, Blur

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  Verso is a family car. TOYOTA wanted us to create a charming integrated campaign to place the product in the mind of parents. We thought about the following insight: parents, no matter how useless-fat-ugly-stupid they may consider themselves, are like Superheroes for a kid. So we created "Superparents" a very special range of Toys because they are based on real parents, with real powers... "Telephatic Supermums", "Brilliant Minded Superdads"...

Verso is a family car. TOYOTA wanted us to create a charming integrated campaign to place the product in the mind of parents. We thought about the following insight: parents, no matter how useless-fat-ugly-stupid they may consider themselves, are like Superheroes for a kid. So we created "Superparents" a very special range of Toys because they are based on real parents, with real powers... "Telephatic Supermums", "Brilliant Minded Superdads"...

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